Jim started selling cars for his Dad when he was 18, right after his graduation from Waukesha High School (south campus). He took to it like a fish in water! You have to remember, this was the days before the Internet. Customers relied on salespeople for the information they needed. And, Jim knew all about cars and their history. But, that wasn't all. Jim found he loved EVERY aspect of the car business: the staff, the products, the activity, and especially the customer. If Jim were to sum up the secret of his success. It's as simple as that.
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