Evelien Matthys

Evelien Matthys serves as the Head of Marketing Communications at Groen since May 2021, where responsibilities include restructuring a communications team of 15 and leading the relaunch of the Groen brand, achieving significant awareness and popularity among Gen Z. Previously, Evelien held the position of Global Marketing Manager for Digestive Health and Cough & Cold at Johnson & Johnson from December 2012 to May 2021, overseeing substantial year-on-year growth and developing global strategies for major brands. Evelien co-founded the first LGBT+ employee resource group at Johnson & Johnson in EMEA and led a leadership development program focused on BAME retention. Early career experience includes brand management roles and a marketing internship at What’s Cooking Group. Evelien holds a Master's degree in Global Management from Antwerp Management School and additional degrees in Product Development and Product Design.