Brian Touchton

Brian Touchton is an experienced marketing and analytics professional with a diverse background spanning over three decades. Currently serving as President at Carderock Consulting since 2002, Brian leads a team focused on optimizing client marketing expenditures and executing data-driven campaigns to enhance return on investment. In addition to the role at Carderock, Brian is a Business Partner at Group G Marketing Partners and a Senior Associate at Sonar Group LLC, providing marketing and analytic support. Previous positions include Chief Analytic Officer at Quaero, Vice President of Customer Management Strategy at Wachovia, and Director of Data Processing & Analytics at Datalabs USA. Brian's expertise includes data mining, campaign management, and database marketing strategies across various industries, including pharmaceuticals and financial services. Brian holds a degree from the University of Maryland, completed in 1989.