Irene Vijftigschild

Irene Vijftigschild is an experienced professional in category development and innovation, currently serving as Directeur Category Development & Innovatie at Group of Butchers since September 2020, where responsibilities include leading teams across Category Development, Trade Marketing, and R&D. Prior to this, Irene held various leadership roles, including Co-founder and Directeur Category Development & Innovatie a.i. at The Female Retail Agency, and contributed expertise as a Category Management and Retail expert at Irene Vijftigschild CAM en Concept. Irene's extensive career at Albert Heijn from 2005 to 2018 encompassed several key positions, including Category Director Vleeswaren, where initiatives included sustainability efforts in collaboration with farmers and NGOs. Irene holds a Bachelor's degree in Hotel Management from Hotelschool The Hague and has furthered education with postdoctoral studies in digital marketing strategy and leadership at Beeckestijn Business School.