Luciana Ferreira

Luciana Ferreira is a skilled marketing professional with extensive experience in retention marketing and account management. Currently serving as Retention Marketing Manager at GroupRaise since January 2022, Luciana leads a small Account Management team while driving B2B marketing initiatives, achieving a 17% increase in product usage among enterprise partners. Previously, as Marketing Consultant at Jogos Nômades, Luciana optimized social media strategies to enhance brand awareness and engagement. Luciana's background also includes roles as a Literary Translator and Copy Editor at Editora Alta Books, an Outbound Marketing Associate at Fielo, and a Community Marketing Intern at Universidade Veiga de Almeida. Educational qualifications include a Bachelor's degree in Advertising and Marketing from Universidade Veiga de Almeida and a Nanodegree in Digital Marketing from Udacity.