Kenza BENNOUNA is a growth marketer currently employed at GrowthYouNeed, where responsibilities include designing cross-channel media plans, optimizing paid media campaigns across platforms such as Meta, Snapchat, TikTok, Pinterest, and LinkedIn, as well as monitoring KPIs and conducting data analysis for the client Chopard. Prior experience includes serving as the Marketing & Business Development Manager at LOGYTalks, where Kenza planned and executed digital marketing campaigns, analyzed marketing effectiveness, and organized online summits. Previous roles also include Marketing Officer at PLASTIMA, Brand Ambassador and Activations Officer at Smollan, Marketing Communications Manager at eventi Productions, and internships with KEREMOĞLU SU ARMATÜRLERİ SAN.VE TİC.LTD.ŞTİ. and the Ministry of Industry in Morocco. Kenza holds a Master's degree in Marketing and Commercial Action from Ecole Nationale de Commerce et de Gestion de Fès and a Baccalaureate from Groupe Scolaire La Résidence.
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