Javier Caballero Lizama

Javier Caballero Lizama is a seasoned professional with extensive experience in commercial management and operations across various industries. Currently serving as Gte Comercial Centro_Península for Grupo Bafar since November 2022, Javier previously held the position of Gerente Zona Golfo at Kekén from July 2019 to November 2022. During a lengthy tenure at HEINEKEN MÉXICO from November 2005 to February 2019, Javier advanced through various roles including Gerente de Zona, Gerente de Ventas, and Jefe de marketing comercial, focusing on distribution and sales operations in Guerrero, while achieving financial results and market share growth. Earlier experience includes leading transportation operations as Jefe de Tráfico / Operaciones at CEMEX from February 2001 to October 2005. Academic accomplishments include a Diplomado en Mercadotecnia Estratégica and a Master's degree in Alta Dirección from Universidad Anáhuac de Cancún, along with a degree in Contador Publico from Universidad Autónoma de Yucatán.