Carolina Casas

Carolina Casas currently serves as a Marketing Manager at Grupo Bimbo since May 2019, focusing on developing comprehensive marketing strategies for the Wonder and Marinela brands within the Sweet Baked Goods category. Prior to this role, Carolina was the Global Digital Marketing Manager at Grupo Bimbo, collaborating with marketing teams worldwide to enhance digital capabilities and implement effective marketing strategies. Carolina's experience includes serving as a Sr. Copywriter at TERAN\TBWA, where creative concepts were developed for various brands, and as Advertising Deputy Manager for the Mexico Tourism Board, coordinating promotional campaigns and measuring marketing effectiveness. Carolina began their career as a Jr. Copywriter at ACHE, working on renowned brands like Smirnoff and Dominos Pizza. Carolina holds a degree in Communication from Universidad Iberoamericana in Mexico City.