Elena Royo

Elena Royo currently serves as Trade Marketing Director at Grupo Bimbo, a position held since April 2014, where previous roles included Marketing Director for Snacks & New Business, Marketing Manager for Rosquillas and SNACKS, Senior Brand Manager for New Business, Brand Manager for Innovation Donuts, and Product Manager for La Bella Easo y Weikis. Prior to this, Elena held the position of Assistant Brand Manager in Marketing & Trade for Pritt at Henkel from January 2014 to April 2014, and worked as Marketing Assistant at Nutrexpa from July 2012 to December 2013. Elena's educational background includes an upcoming specialization in Commercial Management at Esade, certifications in E-commerce from thePower, a Master in Digital Business from ISDI, an International Master in Marketing from EADA Business School, and a degree in Business Administration from Universidad de Zaragoza.