Laura Villalba

Laura Villalba is an experienced marketing professional with a strong background in brand management and business development, currently serving as the Head of Snacks Business Development EMEA at Grupo Bimbo since May 2018. Previous roles include Marketing Manager for the Sweet Breakfast category and Senior Brand Manager for various youth-focused snack brands. Laura's earlier experience includes a Senior Brand Manager position at Ferrero, managing iconic chocolate brands, and multiple product management roles at GBfoods, where responsibilities encompassed marketing plan development and product launches. Laura's career began at Nutrexpa as an Assistant Product Manager. Educational qualifications include a Postgraduate degree in Product Management from EADA and a Bachelor's degree in Market Research and Techniques from ESCI.