Gerardo Contreras

Gerardo Contreras is an accomplished marketing professional with extensive experience in trade marketing, branding, and digital strategy. Currently serving as Gerente Trade Marketing at Grupo dportenis since July 2018, Gerardo is responsible for developing and implementing brand campaigns and promotional programs to enhance in-store visibility and drive sales growth. Previous roles include Director de Marketing Digital at Vir2us Booster Agency and Project Manager at Coppel S.A. de C.V., alongside a significant tenure at TV Azteca focusing on innovative business strategies and online marketing. Gerardo holds a Master's degree in Project Evaluation and Administration and a specialization in Strategic Brand Management from Universidad Panamericana, complemented by a Bachelor's degree in Visual Communication from Universidad Nacional Autónoma de México. Noteworthy achievements include realizing a 200% growth in eCommerce sales compared to 2019.