Renato Roschel

Renato Roschel serves as the Director of Digital & Analytics at Espaçolaser since April 2019, overseeing media performance, CRM, digital products, and insights while also teaching Data Analytics. Previously, Renato held the position of Head of Digital Strategies, focusing on building a data analytics team and managing online marketing budgets. Renato has experience as a Data Analytics Instructor at Digital House Brasil, where topics ranged from KPIs to predictive statistics. At Google, Renato worked as a Sr. Business Data Analyst, enhancing incentive programs through data analysis. Earlier roles include Data Science Intern at Eros Digital, and extensive experience in e-commerce and IT management at Cacula de Pneus. Educational qualifications include an MBA in Marketing, a Bachelor's in Computer Science, and certificates in Data Analytics from the University of California, Santa Cruz.