Loretta Flautero

Loretta Flautero is an experienced marketing professional with a focus on digital and integrated media strategies. Currently serving as Jefe de Estrategia de Medios at Grupo Éxito since February 2022, Loretta leads payment media strategies for multiple brands, enhancing business objectives through effective marketing funnels. Prior to this, Loretta worked at Telefónica Colombia in multiple roles, including PO Fábrica de Campañas ATL y Digital, where management of marketing strategies for the B2C segment was a primary responsibility. Loretta has a strong background in digital project management and communication, having established digital communication teams and campaigns across various platforms at Telefónica. Educational qualifications include a Master's in Digital Marketing from EUDE Business School and a degree in Multimedia Advertising from Universidad Central.