Claudia Patricia Reyes Cuevas

Claudia Patricia Reyes Cuevas has a diverse work experience spanning multiple industries. Claudia Patricia started their career as a Product Manager Jr at GE in 2005 and then moved on to Mango as a Product Manager Jr from 2007 to 2008. Claudia Patricia then joined Best Buy as a Customer Insight Lead from 2008 to 2013. After that, they worked at Todo Moda as a Marketing Manager from 2013 to 2014, followed by a role as a Sr Marketing Manager at Go Mart from 2014 to 2015.

In 2015, Claudia joined Grupo Herdez and held various roles within the company. Claudia Patricia started as a Sr Marketing Nutrisa, leading the Nutrisa brand and driving marketing strategy. From 2018 to 2020, they served as the Group Brand Manager for Nestle Ice cream & Nutrisa, where they championed the brands' digital transformation and led cross-functional processes. Finally, since 2021, Claudia has been the Brands Marketing Director at Grupo Herdez, responsible for developing and implementing marketing, revenue, digital, and innovation strategies for brands such as Nestle Ice cream, Nutrisa, Moyo, Cielito Café, and Chilim Balam.

Throughout their career, Claudia has achieved notable accomplishments, including revamping the Mega Brand, increasing market share by 6 percentage points, and being recognized as a leading woman in marketing. Claudia Patricia has also been recognized for their contributions to brand repositioning, digital strategies, and the development of new product segments.

Claudia Patricia Reyes Cuevas completed a Master's degree in Maestria en Administracion de Empresas from Universitat Autònoma de Barcelona from 2007 to 2008. Claudia Patricia also earned a Licenciado in Mercadotecnia from Tecnológico de Monterrey from 2000 to 2005. Additionally, they obtained a Licenciatura in Mercadotecnia from Tecnológico de Monterrey, although the specific years are not provided. Claudia has also obtained several certifications, including International Sustainable Business (ISB®) Level I from IASE México in 2021, Harvard Manage Mentor and Liderazgo Ejecutivo from Harvard Business School in 2020, and Health Coach Certificate from the Institute for Integrative Nutrition in 2018.