Rafaela Borges

Rafaela Borges is an accomplished marketing professional with extensive experience in digital marketing and customer experience. Currently serving as the Gerente de Marketing e Experiência do Cliente at Grupo JCPM since December 2020, Rafaela also owns Case Marketing for Women, a social project, and previously was the owner of CASE Marketing Digital. With a background that includes roles at RioMar Recife and E.LIFE, where responsibilities encompassed project management, digital strategy, and market intelligence, Rafaela has demonstrated leadership in diverse teams and successful project executions, notably pioneering Brazil's first shopping center beacon initiative. Rafaela holds multiple advanced degrees, including an MBA in Neuroscience and certifications in digital marketing and project management from notable institutions such as Pontifícia Universidade Católica do Rio Grande do Sul and HarvardX.