Nahum Ayala is a seasoned digital marketing professional with extensive experience in strategy development and project management. Currently serving as Digital Category Manager at Grupo Lala since October 2021, Nahum focuses on digital strategies for social media and ecommerce while overseeing project budgets and timelines. Previously, Nahum worked at Coderhouse as a professor specializing in community management and advertising, and held multiple roles at McCann Worldgroup, including Digital Media Manager and Senior Content Manager, where leadership in digital creative strategies and content development for major clients was demonstrated. Nahum's earlier career includes positions at TERAN\TBWA, Grupo CINTE, Domo Educativo, and Alianza Médica Oficial, contributing to a strong foundation in digital media and project coordination. Nahum holds a degree in Communication and Media Studies from Universidad Tecnológica de México.
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