Érica Issa

Érica Issa is an experienced professional in business development and marketing, currently serving as Gerente de Negócios at Grupo Padrão since December 2022. Previously, Érica held the position of Gerente de Novos Negócios at GOAKIRA, where responsibilities included conducting meetings with qualified leads to identify client needs and propose effective solutions. Érica has also worked at ETZ Informática Ltda., first as Sales Development Representative focusing on lead qualification through Inbound Marketing, then as Coordenadora Sales Development Representative, training and managing an SDR team to achieve sales goals. Érica's career began at boo-box in the marketing sector. Érica holds a Bachelor's degree in Publicidade e Propaganda from Universidade Presbiteriana Mackenzie and has completed intensive courses in marketing at Centro Universitário Senac and Impacta Tecnologia.