Viviana Fernández Dieguez

Viviana Fernández Dieguez is an accomplished professional who currently serves as the Head of Digital Experience at Grupo Petersen. With previous experience in roles such as Product & Service Design Lead at Seguros SURA and UX Analyst at PICNIC Studio, Viviana has a strong background in UX design and digital solutions. Prior to their current role, Viviana also held positions at EF Education First and Universidad de Oriente, where Viviana excelled in customer service, project management, and research. Viviana is currently pursuing an Executive MBA at Universidad de 'San Andrés' and holds degrees in UX Design, Population Studies, University Teaching, and Sociology.