Melvin Cruz

Melvin Cruz is a seasoned professional with extensive experience in business management and development within the consumer goods sector. Currently serving as a Senior Business Unit Manager at Grupo SID since August 2023, Melvin Cruz focuses on strategies for alcoholic and non-alcoholic drinks. Previous roles include General Manager for Panama and the Dominican Republic at Kimberly-Clark, where responsibilities expanded to overseeing global key accounts in Latin America. Melvin Cruz also held leadership positions at Johnson & Johnson Consumer Health and BAT, developing expertise in trade marketing, distribution, and sales management. Educational credentials include a Master’s degree in Marketing from ITEAP University in Spain, a Bachelor's degree in Business Administration from Pontifica Universidad Catolica Madre y Maestra, and an Associate's degree in International Business from Tompkins Cortland Community College.