Antonio Sanchez-Mesa Martinez

Antonio Sanchez-Mesa Martinez is an experienced professional in trade marketing and marketing strategy, currently serving as the Head of Trade Marketing at Grupo VARMA since February 2022. Antonio has held significant positions in academia as a professor at EUDE Business School since July 2019, specializing in International Trade and Marketing Management. Prior roles include Director of Sales and Marketing Intelligence at Grupo Topgel S.L., where responsibility encompassed national accounts and pricing policies, and Director of Trade Marketing at Importaciones y Exportaciones VARMA. With a robust background at companies like Pepsico Iberia and Samsung Electronics, as well as a foundational degree from Universidad Pontificia Comillas and ongoing education in digital marketing, Antonio combines extensive industry knowledge with a commitment to marketing excellence.