Nuria García Crespo

Nuria García Crespo is an accomplished professional with extensive experience in marketing and trade management. Currently serving as Field Marketing Manager at Grupo VARMA since September 2016, Nuria has been instrumental in developing and implementing effective marketing strategies across the On Trade channel. Previous roles include National Trade Marketing Manager, where responsibilities included promotional planning for various well-known brands. Prior to joining Grupo VARMA, Nuria held positions in commercial management and event organization at NEW LINE EVENTS and WE MANAGEMENT, respectively, along with financial management roles at SONDECISA S.L. and SONDECISA PANAMA. With educational credentials that include an MBA from Escuela Europea de Negocios and a degree in Sociology from Universidad de Salamanca, Nuria combines academic expertise with a robust professional background.