Sofía Guisado Hodgson

Sofía Guisado Hodgson currently serves as the Head of E-Commerce Channel at Grupo VARMA, overseeing e-commerce development in the Food & Personal Care division since April 2024. Previously, Sofía held positions as an Ecommerce Account Junior, contributing to sales growth in the Spanish online market with key clients including Amazon and Glovo at Grupo VARMA. Other roles include Junior Trade Marketing & Ecommerce at The HEINEKEN Company, Associate Researcher at IHR Consultancy, Management Associate at DiferenZiaT, an internship in the Admissions Department at Universidad Francisco de Vitoria, and a consulting project with The Adecco Group. Sofía holds a Master’s degree in Digital Marketing and an MBA, along with a double degree in Business Management & Administration and International Relations from Universidad Francisco de Vitoria, as well as an Integral Leadership Program certificate from the University of Notre Dame.