Laira Martinelli

Laira Martinelli is an experienced professional with a strong background in strategic management and project coordination. Currently serving as Coordenadora de Gestão Estratégica e SGI at Vittia since August 2022, Laira is responsible for managing the strategic project portfolio and overseeing company goals. Prior experience at Ambev from March 2017 to July 2022 includes roles in PMO for Marketing and managing corporate programs, as well as involvement in accounts payable and recruitment processes. Laira holds an MBA in Gestão Estratégica from Fundace FEARP USP (2024) and a Master's degree in Gestão de Projetos from USP (2019), complemented by a Bachelor's degree in Chemical Engineering from UFTM (2016).