Farley Kern

Farley Kern is chief communications officer for GuideWell and Florida Blue. In this role she is responsible for leading a broad portfolio of strategic functions including public relations; issues management; media relations and social media; executive communications; internal/employee communications; communications with the company’s members, providers, agents and other stakeholders; and the creative and production department. Additionally, she is accountable for developing and leading an integrated communications strategy across the GuideWell enterprise’s family of companies.

Kern holds a bachelor’s degree from the University of Virginia and a master’s degree from Duke University.