Geoff Austin

Geoff Austin has over 30 years of work experience in data and analytics. Geoff currently works at Gumtree Australia as the Head of Data and Analytics. Prior to this, they worked at Autotrader Group Australia as a Data Analytics Manager, where they were responsible for facilitating a data-driven culture within the company and providing data-based insights and intelligence. Geoff also designed and implemented KPI dashboards and business intelligence reporting.

Before Autotrader, Geoff was the Manager of Data Driven Marketing at Selz.com, a fintech start-up. In this role, they developed and implemented digital marketing strategies including search, PPC, display advertising, email marketing, and social media.

Geoff also worked at community engine as a Customer Acquisition and Data Manager, where they were responsible for data acquisition, governance, and management for a national online business directory.

Prior to that, they worked at Truelocal.com.au as a Data and Operations Manager, where they implemented data and content strategies to compete with other online business directories. Geoff also introduced innovative data management strategies and data hygiene processes.

Earlier in their career, Geoff worked at CasinoRewards as a Customer Insight Manager, where they managed customer analytics and quantitative research to identify opportunities for customer acquisition and retention.

Geoff also served as the Head of Analytical Consulting at Pacific Micromarketing (part of Experian), where they led a team of analytical consultants and analysts and supported new business development for data-driven solutions.

Before that, Geoff worked at Scotts of Stow as a Database and Analytics Manager, where they developed and implemented a marketing database for 1.5 million customers and was responsible for campaign analysis and ROI reporting.

Geoff began their career at Experian Marketing Services as a Senior Account Manager, where they built and led a team of account managers, achieved revenue targets, and provided pre and post-sales analytical services and technical support.

Geoff's earliest work experience was at British Gas as a Marketing Officer, where they were responsible for retail gas products, including purchasing, pricing, and marketing. Geoff also conducted analysis and review of the retail store network using geodemographics and gravity modeling.

Geoff Austin obtained a Diploma in Marketing from CIM | The Chartered Institute of Marketing in 1991-1992. Geoff later pursued an MBA from The Open University during 1997-2000. Prior to that, they completed their degree in Management Systems BA Hons at the University of Hull from 1987 to 1990. Additionally, Geoff has also gained expertise from Google Partners, although specific details about the duration or degree are not provided.