Hasara Lay

Hasara Lay has a diverse work experience in various roles and industries. Hasara currently works as a Social Media Manager at GWA Group Limited, where they manage the social media presence of brands such as Caroma, Methven, and Clark across Australia and New Zealand. Their responsibilities include handling paid advertising, organic content creation, community management, and identifying digital opportunities for the business.

Prior to their current role, Hasara founded and served as the Chief Explorer of Catexplorer, a niche community for people who explore the world with their cats. During their tenure, they successfully grew the community to over 25,000 members across social media and email platforms. Additionally, they achieved significant website traffic with 5-6k visits per month.

Hasara also has experience working with BOC South Pacific in various positions. As a Quality Change Lead, they managed the Quality Assurance Program for NSW, improving the quality culture and reducing customer complaints and corrective action requests. In their role as a Marketing Communications Specialist, they developed marketing collateral and implemented modern marketing strategies, resulting in improved return on investments. As a Product Manager, they led the implementation of a cylinder upgrade process and introduced innovative product ranges. Finally, as a Marketing Graduate, they developed product service offerings, recruited and managed interns, and executed an internship program.

Hasara's earlier experiences include internships at BOC South Pacific, City Water Technology, and Siemens Water Technologies, where they gained valuable exposure to chemical engineering and marketing fields.

Overall, Hasara Lay brings a strong background in social media management, community building, quality assurance, marketing communications, product management, and intern program development to their current role.

Hasara Lay attended the University of Sydney from 2006 to 2010, where they pursued a Bachelor of Chemical and Biomolecular Engineering in the field of Chemical and Biomolecular Engineering. During the same time, they also completed a Bachelor of Commerce in Marketing from the University of Sydney. In 2013, Hasara enrolled at the Australian Institute of Management, studying towards a Certificate IV in Project Management. The end year of their studies at the Australian Institute of Management is not provided.