Aidan Peterson

Aidan Peterson is a seasoned marketing professional with extensive experience in CRM and digital marketing. Currently serving as Senior Manager of CRM and Marketing at H2O Care Partners since January 2025, Aidan previously held roles at IPP - Independent Pet Partners, where responsibilities included leading the CRM program and managing customer loyalty initiatives. Aidan's background also includes impactful positions at Membership Marketing Partners, LLC, overseeing paid media programs and email marketing operations, as well as earlier roles as a Jr. Account Executive and intern in market research and automotive sectors. Aidan holds a degree in Political Science from Davidson College.