Marina Vasconcelos

Marina Vasconcelos is a seasoned marketing professional with extensive experience in trade marketing and strategic sales initiatives across various industries. Currently serving as Trade Marketing Manager for Australia and New Zealand at Haircare Group since March 2024, Marina leads loyalty programs, collaborates with sales teams, and manages trade marketing plans for several brands, enhancing brand activation and partner engagement. Prior to this role, Marina was Sales & Marketing Coordinator at Egans Asset Management, where a 300% sales increase was achieved in the first month through effective marketing strategies. Marina has also held leadership positions at Nubank, AB InBev, and brMalls, focusing on customer experience, business development, and innovative marketing initiatives. Holding an MBA in Marketing from ESPM and a Bachelor's in Business Administration, Marina brings a robust educational background complemented by a commitment to excellence in marketing and sales operations.