Matthew Storey

Matthew Storey is an experienced marketing and CRM professional with a strong background in customer engagement and retention strategies. Currently serving as Group CRM Manager - Loyalty at Halfords, Matthew has successfully developed a comprehensive communications strategy for over 3 million Motoring Club members, enhancing engagement and revenue. Prior roles include Customer Retention Marketing Manager at FLEETCOR, where Matthew executed marketing campaigns throughout the customer lifecycle, and Head Of Marketing at WeShop, where a data-driven strategy significantly expanded the member base. Matthew's extensive career also includes leadership positions at Quidco, where strategy development, customer retention, and campaign execution were key responsibilities. Matthew holds a BSc in International Management with American Business Studies from Alliance Manchester Business School.