Rich Bruce

Rich Bruce is an accomplished Commercial Director with extensive experience in the retail and hospitality sectors. Currently serving as Commercial Director for both Garages and Retail at Halfords since November 2019, Rich oversees Retail Trading, Buying, Sourcing, Product Design, Quality, Returns, and ESG initiatives. Previously, Rich held leadership roles at Wyevale Garden Centres as Trading and Marketing Director, Stonegate Pub Company as Chief Marketing Director, Homebase as Head of Brand and Customer Proposition, and Argos in various trading and marketing positions. Rich began a career at Marks and Spencer in category management roles. Academic credentials include a Bachelor's Degree in Business Studies from Sheffield Hallam University. Rich is recognized for driving growth, developing strategic initiatives, and enhancing customer engagement across multiple organizations.