Cheryl Grimley

Cheryl Grimley has extensive experience in the media industry, with a focus on advertising sales and integrated partnerships. Cheryl started their career at Viacom International Media Networks in 2001, where they held various roles including Sales Service Executive, Account Executive, and Director of New Business Development. During their time at Viacom, Cheryl fostered strong partner relationships, managed major studio accounts, and achieved significant growth through successful negotiations and integrated marketing programs. In 2012, they joined Hallmark Media as Vice President of West Coast Advertising Sales and Integrated Partnerships, and later became the Senior Vice President. In this role, Cheryl increased the visibility and brand of CMF Networks through strategic partnerships, leading to double-digit growth in advertising sales for seven consecutive years. Cheryl also created and marketed innovative, highly customized integrated partnership opportunities, driving multi-million-dollar profit and brand awareness for the Networks and advertising partners. Cheryl's experience demonstrates their initiative, leadership, and ability to generate revenue and deliver strong results for their clients and organizations.

Cheryl Grimley has a Bachelor of Arts degree in Political Science from UCLA. Cheryl also has a Master of Business Administration (MBA) degree from the USC Marshall School of Business.