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Hilary Silverboard

Senior Vice President Brand Strategy at Hallmark Movies Now

Hilary Silverboard has a diverse work experience spanning over several decades. Hilary'smost recent role was the Senior Vice President of Brand Strategy at Crown Media Family Networks, where they led all strategic brand initiatives and oversaw the development and execution of creative brand assets. Previously, they held positions at Public Broadcasting Atlanta, serving as the Chief Marketing and Development Officer and the SVP of Marketing and Business Strategy. Prior to that, they worked at Turner Broadcasting System Inc. as the Vice President of Marketing Strategy & Audience Insights. Here, they led marketing strategy and audience insights for three major cable television networks and played a crucial role in the success of multiple entertainment marketing campaigns. Before their time at Turner, Hilary worked at Campbell Soup Company as a Category Manager, where they developed annual category plans and implemented strategies to increase sales growth. Hilary'searlier work experience includes roles at Kraft Foods as the Regional Marketing Manager and Sales Representative. Throughout their career, Hilary has consistently demonstrated their expertise in brand strategy, marketing, and business development.

Hilary Silverboard has attained a Master of Business Administration (MBA) degree in Marketing/Marketing Management, General from the Texas McCombs School of Business. Prior to that, they obtained a Bachelor of Arts (B.A.) degree in Marketing from The University of Texas at Austin.

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