Peter W.

Peter W. has a diverse work experience, starting their career as a Managing Consultant at Quest Search & Selection from 2008 to 2012. Peter then worked as an eCommerce Consultant at MitchelLake Consulting for several months in 2012 before joining WineGrowers Direct as a Digital Marketing Manager from 2012 to 2013.

In 2014, Peter joined John Wiley and Sons as a Senior Marketing Manager, where they led the book marketing team and worked with over 100 authors to make their books bestsellers. Peter was responsible for the marketing strategy of The Barefoot Investor, the bestselling book in Australia in 2017 and 2018.

From 2018 to 2020, Peter founded and served as the Principal Consultant at New Edition Consulting, guiding and coaching authors in becoming bestselling authors in the fields of non-fiction, professional, and personal development.

In 2017, Peter also founded VintageMaps.com.au, offering a wide selection of reproduction vintage maps and charts.

Currently, Peter holds the position of Head of Ecommerce at Hallmark Cards since 2022. Peter leads direct-to-consumer activities, primarily focused on ecommerce, and was involved in major projects such as the development of personalized card technology and the expansion of Hallmark into physical retail in Australia.

Peter W. attended Leeds Beckett University from 2005 to 2008 where they pursued a degree in Multimedia & Digital Technology. Peter also obtained additional certifications in Lead Generation Fundamentals, Creating a Marketing Growth System, and Leading a Marketing Team from LinkedIn in 2017.