Lucy Hudson

Senior Account Director - Influencer at Halpern

Lucy Smith is an accomplished professional in the public relations and influencer marketing sectors, currently serving as Influencer Account Director at Halpern since February 2018, where Lucy has progressed through various roles including Account Director and Senior Account Manager. Previously, Lucy held the position of Global Influencer Manager for Dove at Unilever during a secondment from April 2022 to March 2023, and worked as a Junior Communications Executive at PZ Cussons, focusing on brands such as St. Tropez and Sanctuary Spa. Early career experiences include roles as a PR Intern and PR Assistant, along with retail experience as a Shop Assistant. Lucy earned a Bachelor of Arts in English Language and Literature from the University of Southampton and completed secondary education at Eastbourne College and The British School in Tokyo.

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