Effi Frenkel is an accomplished financial professional with extensive experience in key leadership roles. As CFO at Hameshakem since August 2008, Effi oversees financial operations for a company with over 3,000 employees and an annual turnover exceeding ILS 140 million. Prior experience includes serving as Branch Manager at Mizrahi-Tefahot Bank from January 2002 to July 2008, where Effi managed significant financial processes and strategic initiatives, handling over ILS 500 million. Effi also held the position of Finance Manager at Roto Yavne Ltd. from November 1999 to January 2002, focusing on accounting systems, financial analysis, and negotiations. Educational qualifications include an M.B.A. in Finance from Ono Academic College and a Bachelor's Degree in Business Administration & Accounting from The College of Management Academic Studies.

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