Alessandra Guillén

Alessandra Guillén is a seasoned professional in digital marketing and luxury sales with extensive experience across various roles. As the Digital Marketing Manager at Hana Group since September 2021, Alessandra leads global digital marketing efforts for nine countries, successfully implementing 150 editorial calendars and achieving a 3% engagement rate through international giveaways. Prior to this, Alessandra worked at Galeries Lafayette Group as a Luxury Sales Specialist, focusing on customer loyalty and revenue growth. Additional experience includes roles at MANGO as a Sales Advisor and at Agence France Prestige as a VIP event hostess. Alessandra holds an MBA in Webmarketing & Luxury Management and an MS in Business Management from ISG, as well as a Bachelor's degree in Applied Linguistics from Université Paris Nanterre.