Alejandra Yaybek

Alejandra Yaybek is an experienced marketing specialist currently serving as a Marketing Strategy Specialist at Handy since January 2023 and as a Docente at Universidad ORT Uruguay since March 2022. Prior experience includes more than 16 years at FNC - Fabricas Nacionales de Cerveza, where Alejandra held various managerial roles, including Manager of Non-Alcoholic Beverages and Trade Marketing Manager, as well as product management positions for brands like Pilsen, Zillertal, Patricia, Stella Artois, and Corona. Alejandra holds a Licentiate degree in Marketing from Universidad de la Empresa (1999-2002) and a Postgraduate degree in Business Administration and Management from Universidad de la República (2009-2010).