Hendra Boedijono has over 17 years of experience in the retail and sales sectors, currently serving as Retail Engagement Manager at PT HM Sampoerna Tbk., where responsibilities include managing business performance for multiple branch offices and overseeing a substantial client base. Hendra has also contributed to national projects aimed at reshaping the cigarette industry and held various roles involving sales strategy development and distribution management. Prior experience includes marketing supervision at PT. Surya Timur Sakti Jatim and product development at PT. Iga Abadi Motor Indonesia. Hendra holds a degree in Information Science from Petra Christian University, obtained in 2005.
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