Jose Ignacio Larenas Hitschfeld

Jose Ignacio Larenas Hitschfeld is an experienced professional in sales and management, currently serving as Country Manager for Chile-Peru at Harboes Bryggeri A/S since May 2019. Previously held positions at Cervecera CCU Chile Limitada, where responsibilities included Key Account Manager for Supermarkets, leading sales activities and coordinating promotions, and Jefe Desarrollo Supermercados, overseeing budget management and commercial strategy. Additionally, worked as an Ingeniero Desarrollo de Ventas at Cervecera CCU Chile and as a Marketing Assessor at Prey. Jose Ignacio holds a degree in Business Administration and Management from Universidad de Chile, earned between 2008 and 2012.