Ninalouise Rasmussen

Ninalouise Rasmussen has a diverse work experience spanning multiple companies and roles. In their current position as Marketing & Category Director at Harboes Bryggeri A/S, they lead the Marketing, Category, and Insights activities for the company globally. Ninalouise'sresponsibilities include driving strategic growth projects, optimizing processes, setting strategic direction, and prioritizing operational excellence and commercial growth.

Prior to this, Ninalouise worked at Haribo Nordics, where they held various roles including Nordic Marketing Director, Head of Nordic Category Management & Business Development, and Senior Nordic Category Manager. In these positions, they led teams responsible for driving marketing, commercial excellence, innovation, branding, and business development across the Nordic region. Ninalouise also focused on using consumer and shopper insights to enhance the impact of Haribo in the Nordic markets.

Before joining Haribo, Ninalouise worked at Carlsberg Group, where they held multiple roles. As a Business Development Manager, they led a strategic draught beer project, overseeing its launch and transformation process. Ninalouise also served as a Category Manager for Water and Cider, where they were responsible for pack-price-channel strategy, consumer insights, category strategy, and market forecast budget estimations. Ninalouise successfully launched new packs and flavors in the Water Category, regaining market share.

Ninalouise started their career at KMD A/S as a Market Analyst and Communicator, where they worked on market analysis and communication projects. Ninalouise also worked as a Statistics Teaching Assistant at the University of Southern Denmark.

Overall, Ninalouise Rasmussen has a strong background in marketing, category management, business development, and strategic leadership. Ninalouise has successfully driven growth projects, optimized processes, and utilized consumer insights to make a significant impact in the companies they have worked for.

Ninalouise Rasmussen completed their education in a chronological manner. Starting in 2003, they attended Svendborg Business College, where they pursued a Højere Handelseksamen (HHX) degree. During this program, they focused on subjects such as Marketing, French, Accounting, Economics, and English. Following this, from 2006 to 2007, they studied at La Chambre de Commerce et d'Industrie de Paris, obtaining a DFA1 degree in Commercial French language studies. Moving on, from 2007 to 2010, they enrolled at Syddansk Universitet - University of Southern Denmark, where they pursued a Bachelor of Arts (B.A.) degree in International Business and French language/cultural studies in the (Negot) program. For their Master’s degree, Ninalouise Rasmussen continued their studies at Syddansk Universitet - University of Southern Denmark from 2010 to 2012. During this time, they obtained a Master of Science (M.Sc.) degree in Economics and Business Administration (Cand.Merc) with a specialization in Marketing and Business Strategy.