Berkay Demirbas

Berkay Demirbas is a seasoned professional with extensive experience in digital marketing and product analytics. Currently serving as Co-Founder at Hardal since June 2022, Berkay has also taken on roles such as Head of Product Analytics and Analytics Excellence Manager at AnalyticaHouse since June 2023. Previously, Berkay held the position of Digital Marketing Program Manager at Arçelik Global from September 2022 to June 2023, and Sr. Web Analytics & Tech Executive at Zeo Agency briefly in 2022. Berkay's career trajectory includes significant positions like Sr. Product Analyst at AnalyticaHouse and Digital Marketing Manager at Konzek Teknoloji A.Ş. from 2019 to 2021. Earlier experience includes roles at TEB and Garanti Emeklilik across digital banking operations and CRM campaigns, respectively. Berkay holds a Master’s degree in Technology Entrepreneurship and Innovation from Istanbul Bilgi University and a Bachelor’s degree in Economy from Anadolu University.