Hugues Wanner

Hugues Wanner currently serves as the Marketing Automation Manager at Haufe Akademie, focusing on customer experience analysis and the enhancement of online interactions through marketing automation tools. Previously, Hugues held roles such as CRM and Consumer Care Manager at Mars, where strategies were developed for customer recruitment and activation, and emarketing and data valuation consultant at SARL Birdie. Significant experience includes positions as CRM Manager at ORSAY, overseeing Salesforce Marketing Cloud, and CRM and B2C Manager at CEWE Stiftung & Co. KGaA, where Hugues managed extensive newsletter and print campaigns. Hugues's early career features roles such as Head of Study/Associate Director at 1FLUdigital, emphasizing marketing studies and data analysis, and Project Manager Assistant at BETCi/Euro RSCG, coordinating international web projects. Hugues holds a Bachelor of Science in Technology and Management from NEOMA Business School.