Sarah Krysalka

Sarah Krysalka is a seasoned professional in commercial partnerships and marketing, currently serving as the Senior Director of Commercial Partnerships and External Affairs for Haypp Group since July 2020. Previously, Sarah held the position of Marketing Consultant Partner at Staub Leadership International, where contributions included corporate transformation strategies and digital marketing initiatives. Notable experience at Imperial Brands PLC involved leading brand marketing efforts that generated $700 million in annual revenue and revitalizing a cigar portfolio. Additionally, Sarah's tenure at Altria spanned several strategic roles, focusing on sales and distribution alignment, along with contract management. Sarah holds a Bachelor of Business Administration in Marketing from The University of Georgia.