Erin Ross

Erin Ross is an accomplished digital portfolio manager at HBF Health, with extensive experience in digital member experience, account management, and marketing. Since April 2020, Erin has led an agile team to successfully develop and release the Provider Search tool while fostering collaborative relationships with stakeholders and vendors. Previous roles at HBF Health include proposing and redeveloping the HBF Health app and managing the HBF Fitness training app initiative. Erin has also held positions such as digital account director at The Brand Agency, senior account manager at Market United, and account executive at Cossette, managing client relationships and executing strategic digital projects. With a background in marketing management and psychology, Erin's expertise spans across digital strategy, user experience, and campaign development, leading to measurable successes in various initiatives.