Subhadra Vaidhyanathan

Subhadra Vaidhyanathan is a seasoned professional with extensive experience in data strategy, digital marketing, and business consulting. Currently serving as the Data Strategy Lead and previously as Head of Digital Marketing at HDFC Bank since November 2016, Subhadra is focused on revenue generation through digital initiatives, enhancing customer experiences, and driving digital analytics. With prior roles as an Associate Director at The Nielsen Company and a Marketing Consultant at Tata Teleservices, Subhadra has a strong background in telecom research and marketing, respectively. Subhadra's earlier career included significant positions at Netflix and GE Capital, where responsibilities encompassed customer retention and marketing analytics. An MBA graduate from the Indian Institute of Management Ahmedabad, Subhadra also holds qualifications in cost accounting and business accounting.