Adam Rice

Adam Rice, MBA, serves as the CEO of Banxx.com since September 2024, pioneering a platform that facilitates personalized financial services for global brands and their users. As the Chief Executive Officer and Founder of Asset Direct, established in March 2016, Adam leads the world's first global financial product marketplace aimed at connecting underserved individuals with alternative financial providers. Additionally, Adam is the CEO of CreditLinks.in and LoanConnect, both contributing to the financial services landscape. Adam holds key board roles at Head Injury Rehabilitation Ontario and Goodwill Industries Ontario Great Lakes, and lectures at Fanshawe College. With a strong background in sales and business development, including past roles at Koda Media Group and SeekSource Solutions, Adam possesses a diverse educational foundation with degrees in International Development, Entrepreneurship, Communications, and an MBA from the Australian Institute of Business.