Anthony Bustos

Anthony Bustos possesses extensive experience in marketing strategy, acquisition marketing, and product management across various sectors including healthcare and technology. As the Director of Marketing Strategy at Healthfirst since January 2015, Anthony has transformed the Marketing department into a performance-driven organization, overseeing B2B and B2C campaigns utilizing diverse media channels. Previously, as the Assistant Director of Product Marketing at Healthfirst, Anthony developed integrated marketing plans for Medicare and long-term care services. Earlier roles include Director of Marketing at Touchstone Health, where product development and differentiation strategies were key focus areas, and Marketing Executive at Trax USA Corp, where international tradeshow marketing was emphasized. Anthony’s foundational experience includes roles in public relations, wealth management, and finance analysis. An alumnus of NYU Stern School of Business, Anthony holds a B.S. in Finance with a focus on International Business.