Lori Mertz

Lori Mertz is an accomplished professional with extensive experience in media and digital strategy, currently serving as the Senior Director of West Coast Sales at Hearst Autos since October 2012, leading the LA-based office for the in-market division. Prior roles include Associate Media Director at R&R Partners, where Lori managed a media team and oversaw global digital strategies for Western Digital across multiple product lines. Other notable positions include Digital Media Consulting roles at Fleishman-Hillard and Compass Point Media, as well as Interactive Supervisor at Starcom MediaVest Group, focusing on major automotive brands. Lori's career began in media planning at PHD and JWT, following a Bachelor of Arts in Psychology from the University of Michigan.