John C. currently serves as the Director of Marketing Science at Hearts & Science, specializing in marketing analytics and insights for Warner Bros. Theatrical and HBO Max streaming business since December 2021. Prior to this role, John held positions such as Associate Director of Campaign Insights at Mediahub Global, where focus was primarily on digital marketing analytics for FOX Entertainment/Sports and Crown Media. John also contributed to NBCUniversal as the Director of Digital Analytics & Strategy, overseeing analytics and strategy for E! Entertainment and Esquire networks. Before these positions, John worked as a Freelance Consultant in digital strategy and marketing and led audience acquisition and research efforts at Discovery Communications. John’s career began as a Marketing Manager at Penske Media Corporation, where marketing strategies and analytics were vital across multiple digital brands.
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