Jonathan Burguete

Jonathan Burguete is an accomplished Senior Brand Leader at HEINEKEN MÉXICO since April 2022, recognized for impactful 360° Marketing Campaigns, including "INCONTENIBLE" and "Todos Somos Rock," which won the "Best Digital Experience" award at the Spotify Adv Hit Awards. Notable accomplishments include launching a fully NFT-funded concert tour with Siddhartha and leading the brand's presence at the 23rd Edition of Vive Latino. Previously, Jonathan held various roles at Sigma, including Brand Manager and Trade Marketing Chief, directing multi-channel campaigns, strategic initiatives at Points of Sale, and managing brand profitability. Additional experience includes roles at Lowe's, UNORETAIL, and PepsiCo, with a Bachelor’s degree in Marketing from Tecnológico de Monterrey.